Cardiomark, LLC, a California-based company, at the cutting edge of cardiology marketing, was founded in January 2001. The company bought Health Tech Enterprises, manufacturers of two products: Pocket EKG and Pocket Angiogram. These products are heart identification cards that carry a patient’s pertinent medical information and sponsoring orgnization on one side; and the patient’s baseline EKG or view of their coronary anatomy on the other.

The company’s first work involved creating patient screening programs for hospitals to build relations between patients, physicians, payors, and the hospital; as well as developing patient satisfaction surveys for the physician office, cardiac catheterization lab, and cardiac surgery department.

Realizing that the trends in healthcare would demand a more service oriented shift in patient management, Cardiomark capitalized on this new "consumerism" in healthcare by combining a clinical tool for the patient with business development concepts for the organization. Cardiomark has already established a strong reputation as the leader in the business development of cardiology.

An Innovative Philosophy
Cardiomark believes that the recent changes in healthcare demand both physicians and hospitals to focus on business development: patient recruitment; patient retention; and patient satisfaction. The company translates that belief into reality by creating systems for both the cardiologist as well as the hospital to attain these goals through their products and services. These services include providing a clinical tool for the patient (Pocket EKG and Pocket Angiogram Cards); patient satisfaction surveys, EKG screening programs, and patient recruitment screenings for the organization. This unique approach to the marketing of cardiology ties into the relations between the patient, physician, payor, and hospital and beautifully creates a "win-win" for all.

Creativity Based on a Strong Strategy
Cardiomark is constantly evaluating the latest developments in technology to keep its products and services up-to-date and to ensure the customer experience is extremely positive. Thus, Cardiomark’s software is able to integrate with most major healthcare software products on the market today. The company’s goal is to be able to easily accommodate any healthcare organization’s electronic patient records.

Products and Services
Cardiomark’s experience with cardiology markets nationwide in the field of business development provides the company with a secure understanding of the issues, problems and solutions that are unique to this industry.

The products (Pocket EKG and Pocket Angiogram) are clinical tools for the patient to carry at all times with detailed and pertinent information regarding their cardiac history. By placing the primary care physician, cardiologist, and hospital all on the card front as well, this clinical tool becomes a vehicle for promoting medical care alliances between the patient, physician, hospital, and payor.

The services provided by Cardiomark are tied to the cards and include patient satisfaction surveys with various points of service and EKG Screening Programs designed for patient recruitment. Cardiomark has developed these services so that they can be customized to each individual market and used in a variety of marketing campaigns.

Partnerships
Cardiomark has developed a network of corporate partners over the past two years that share its expertise and vision for the business development of the cardiology marketplace. Gateway Electronic Medical Management Systems, Brentwood, Bayer, Berlex, Bristol-Myers Squibb, and Medtronic are but a few of the organizations Cardiomark has worked with.