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MARKETING YOUR PHYSICIAN PRACTICE

"With the Pocket EKG Service as our primary marketing program, Pikes Peak Cardiology has experienced a 42% increase in new patient appointments since 2005; an average annual increase of 7%, which is significant."

William Mantia, CEO
Pikes Peak Cardiology, LLP

Current Patients

Your practice establishes a protocol to determine which patients are eligible to receive a Pocket EKG medical id card and optional patient satisfaction survey; eligible patients may include:

• Pacemaker Clinic Program

• Cardiac Arrhythmia Program

• CHF Clinic Program

• Lipid Clinic Program

Sample Patient Package

Click Here to download .pdf samples shown below

To Bring in New Patients:

• EKG Screenings

• Employer Screenings

• Word of Mouth Referrals

• Differentiates your cardiology practice from competitors

• Brands your group as the regional leader in heart health care

• Builds patient loyalty and patient satisfaction

"The survey gives an objective cross-section of the practice's results so that we can identify problems early. The marketing program focuses on the three P's of cardiovascular marketing: patients, payors and primary care physicians."

Ronald Blonder, M.D., D.O.,
Pikes Peak Cariology, LLP

(for larger view place mouse over Patient Satisfaction Survery Report image).

Click here to download .pdf sample survey results.

"The data from this survey has been a definite advantage in our contract negotiations.  Many of the payers we contract with are surprised that we have this level of HEDIS-compliant data, and that it is organized by an objective third party intermediary."

William Mantia
MBA, CEO, Pikes Peak Cardiology, LLP

Partnering with the Hospital

Partner with a hospital to launch a heart screening campaign: a great cardiology marketing strategy and patient recruitment tool.

The Hospital does the promotion and runs the heart screening:

• Media campaign directed at target demographic

• Sign up for heart screening by phone

• Heart screening held at hospital or in the cardiologist's office

Cardiologist interprets the EKGs:

• Interpreted EKGs are processed into Pocket EKG medical id cards.

• Pocket EKG is mailed to patient with a customized patient package highlighting the cardiologist's name and phone number.

Return on Investment

Click to download

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TO ENROLL

1. Download and fill out enrollment form.

Pocket EKG Physician Enrollment

2. Email logo to enrollment@cardiomarkllc.com

3. Email patient letter in a word document to enrollment@cardiomarkllc.com

4. Email marketing message in a pdf file to enrollment@cardiomarkllc.com

5. Mail completed enrollment form with set up fee to:

Cardiomark, LLC
P.O. Box 929
San Luis Obispo, CA  93406

Clinical References

Value of Baseline EKG | Value of EKG Screenings
Employers & Payers | Hospitals & Health Systems

Cardiology Practice Development

• "Patients treated directly by Cardiologists have a 17% reduction in hospital mortality for Acute Myocardial Infarction."
  (Journal of the American College of Cardiology 1998; 32; 885-9)
  

• "The Pocket EKG program demonstrated a 22% increase in new patients for 6 consecutive years."
  (Journal of Cardiovascular Mgmt 2004; 22: 37-41)
  

• "28 % of all patients screened (ages 50 – 70) have an abnormal EKG that warrants further study."
  (Data on file at Cardiomark LLC)
  

• "The presence of ECG abnormalities should prompt physicians to consider further risk stratification, more intensive therapeutic interventions, or both on modifiable risk factors for primary prevention of cardiovascular events."
  (Circulation 2006; 113; 464-466)
  

• "92% of patients surveyed stated that the Pocket EKG card reassured them in their physician's commitment to their cardiac health."
  (Data on file at Cardiomark LLC)
  

Value of Baseline EKG

• "When a baseline EKG is available there is 54% reduction in Unnecessary Hospitalization."
  (J Gen Intern Med 1990; 5: 381-388)
  

• "79% of Physicians found a baseline EKG facilitated a more rapid and accurate diagnosis and treatment."
  (American Journal of Medicine 1991; 91: 576-583)
  

• "All adults over age 40 should have a baseline EKG and initial evaluation even if there is no apparent heart disease or dysfunction."
  (Journal of the American College of Cardiology 1992; 19; 473-481 ACC/AHA Task Force Report)
  

• "Professional Societies that recommend baseline EKGs for all adults over the age of 40."
  (The American Academy of Family Practice, The American College of Cardiology, The American Heart Association, The U.S. Department of Health and Human Services, The National Institutes of Health, and The National Heart, Lung, and Blood Institute)
  

Value of EKG Screenings

• "There 110 conditions that can be diagnosed with a 12 lead ECG."
  (ACC/AHA Clinical Competence Statement on Electrocardiography)
  

• "Persistent, minor, nonspecific ST-T abnormalities are associated with increased long-term risk of cardiac related mortality. This information underscores the value of including nonspecific ECG findings in the overall assessment of cardiovascular risk."
  (Journal of the American Medical Association. 1999; 281:530-536)
  

• "The presence of ECG abnormalities should prompt physicians to consider further risk stratification, more intensive therapeutic interventions, or both on modifiable risk factors for primary prevention of cardiovascular events."
  (Circulation 2006; 113; 464-466)
  

• "Among asymptomatic postmenopausal women, ECG abnormalities are associated with increased risk of cardiovascular events and mortality. An abnormal Electrocardiogram in this patient population is associated with a 31% increase of cardiovascular events."
  (Journal of the American Medical Association. 2007; 297:978-985)
  

• "ECG screenings of athletes for cardiomyopathies is a lifesaving strategy. A 12-lead ECG is a sensitive and powerful tool for identification and risk stratification of athletes with cardiomyopathies."
  (European Heart Journal (2005) 26, 516–524)
  

• "ECG abnormalities such as prolonged QT interval can predispose the diabetic patient to life-threatening cardiac arrhythmias and sudden death. Diabetic neuropathy also can reduce appreciation of ischemic pain, which may delay appropriate medical therapy and lead to death."
  (American Family Physician 2005; 71:2123-8, 2129-30)

Employers and Payers

• "$ 12 billion per year spent on unnecessary admission of patients with "chest pain"
  (DRG handbook Washington DC. 1997)
  

• "When a baseline EKG is available there is 54% reduction in unnecessary hospitalization."
  (J Gen Intern Med 1990; 5: 381-388)
  

• "The direct and indirect cost (e.g., lost workdays and productivity) costs associated with Cardiovascular Disease are estimated to be almost $300 billion per year."
  (American Heart Association. 2001 Heart and Stroke Statistical Update. Dallas, Texas: AHA 2000.)
  

• "Cardiovascular disability is the leading cause of premature and permanent disability in the United States, accounting for 19% of all disability payments by the Social Security Administration."
  (American Heart Association. 2001 Heart and Stroke Statistical Update. Dallas, Texas: AHA 2000.)

Hospitals and Health Systems

• "Pocket EKG demonstrated a 333% return on investment. The Pocket EKG Screening program generated $1,684,643 in new revenue. There was $44.78 in new revenue generated for every $1 spent. Control group response rate was 1.61% and the Pocket EKG solicited group response rate 5.36%."
  (2002 CPM White Paper;16-17)
  

• "10% of all people by the age of 35 have abnormal EKG's and that figure rises to 25% by the age of 60."
  (Journal of the American College of Cardiology 1992; 19; 473-481 ACC/AHA Task Force Report)
  

• "28 % of all patients screened (ages 50 – 70) have an abnormal EKG that warrants further study."
  (Data on file at Cardiomark, LLC)
  

• "When a baseline EKG is available there is 54% reduction in unnecessary hospitalization."
  (Journal of Gen Intern Med 1990; 5: 381-388)